Prime100
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Prime100 FAQ's
What types of dog food does Prime100 offer?
Prime100 offers a diverse range of scientifically formulated foods including their well-known Single Protein Diet rolls, as well as air-dried meals, wet food tubs, functional treats, and specialised veterinary diets for dogs with medical or dietary challenges. While the rolls are the most recognisable product in the lineup, Prime100’s newer categories provide alternative textures and feeding formats for dogs that need convenience, higher protein density, or specific nutrient support. Regardless of the format, every product reflects the brand’s focus on clean ingredients, single-protein integrity, and nutritional transparency.
How do Prime100’s air-dried foods compare to the rolls?
The air-dried range delivers the same single-protein philosophy but in a lightweight, shelf-stable format that is easier to store and measure. The gentle drying process removes moisture while preserving key nutrients and natural flavour, creating a dense, nutrient-rich food that can be fed as a complete meal or used as a topper. For owners who prefer the freshness of rolls but sometimes need the convenience of a dry-like product, air-dried meals provide a practical middle ground. Dogs that enjoy a chewier texture or need a higher-calorie option for active lifestyles often respond very well to the air-dried recipes.
Does Prime100 offer grain-free or zero-grain food options?
Prime100 produces several zero-grain formulas across both the roll and air-dried ranges. These recipes avoid common fillers such as wheat, corn, and rice, making them suitable for dogs that react to grains or benefit from a lower-carbohydrate diet. Instead of grains, these formulas typically rely on whole vegetables for fibre and nutrient support. Many owners notice improvements in stool quality, energy levels, and skin comfort when switching sensitive dogs to these grain-free options.
Are the Prime100 wet food tubs different from the rolls?
The wet food tubs offer a smoother, pâté-style texture that differs from the firm sliceable consistency of the rolls. These tubs are particularly helpful for smaller breeds, dental-sensitive dogs, or pets who prefer a softer, more aromatic meal. Like the rolls, the tubs follow the single-protein principle and avoid unnecessary additives, but the texture makes them convenient for mixing into kibble or spreading into enrichment toys. They provide an alternative for owners who want the benefits of lightly cooked food but in a portioned, ready-to-serve format.
What makes Prime100’s functional treats unique?
Prime100’s treats—available in both air-dried and jerky-style formats—are crafted with the same care as their main diets, using limited ingredients and single proteins to support dietary consistency. Many traditional dog treats contain mixed meats or flavour additives that can undermine an elimination diet or trigger sensitivities. Prime100 avoids this by designing their treats to match the proteins used in their roll, wet food, and air-dried ranges. This makes them ideal for reward-based training or for dogs that require strict ingredient control due to allergies, gut issues, or dermatological problems.
Does Prime100 offer veterinary or therapeutic diets?
Prime100 has become well known for its SPD (Single Protein Diet) and PTF (Prescription Targeted Formula) ranges, which are specifically created for dogs with diagnosed dietary-related conditions. These therapeutic options help address issues such as chronic skin irritation, IBD, gastrointestinal instability, and suspected food allergies. Many veterinarians use the SPD formulas during elimination trials because the recipes contain tightly controlled ingredients with minimal risk of cross-contamination. In clinical settings, the predictable ingredient profiles make it easier to evaluate a dog’s response and determine which proteins are well tolerated.
Can Prime100 be fed long-term or is it only for dogs with health issues?
While Prime100 is a go-to choice for dogs facing allergies or digestive problems, their formulations also meet AAFCO nutrient standards for ongoing, everyday feeding. Many dogs without any known sensitivities thrive on these diets because of the clean ingredient lists and the absence of unnecessary fillers. Owners often choose Prime100 long-term simply because it offers consistency, high palatability, and a level of ingredient transparency that is hard to find in mainstream commercial diets. Whether selecting rolls, air-dried meals, or wet tubs, each format provides balanced nutrition suitable for sustained feeding.
How do I choose between Prime100’s rolls, air-dried foods, and wet tubs?
The right option depends on your dog’s preferences, your lifestyle, and any dietary goals you’re trying to achieve. Rolls are excellent for owners who prefer lightly cooked, fresh-style feeding and want straightforward portioning. Air-dried meals are ideal if you need something more shelf-stable, higher in calorie density, or convenient for travel. Wet tubs suit dogs that enjoy softer textures or need help maintaining appetite due to pickiness or dental issues. Some owners use a combination—for example, feeding rolls as the main diet and air-dried pieces as training treats or occasional toppers. All formats follow the same single-protein philosophy, making it easy to mix within the same protein variety.
Is Prime100 good for picky eaters or dogs with low appetite?
Many pet parents report improved eating habits when switching to Prime100 because the brand uses real meat and minimal processing, which naturally enhances aroma and flavour. The variety of textures—soft rolls, pâté-like tubs, and chewy air-dried pieces—also gives owners flexibility to find a format that appeals to their dog’s preferences. For dogs with a low appetite linked to digestive discomfort, transitioning to a clear single-protein diet can sometimes reduce irritation and improve mealtime enthusiasm. Warming a portion of the roll or mixing a spoonful of wet food with dry components often helps stimulate interest as well.
Where does Prime100 source its ingredients and how is quality controlled?
Prime100 emphasises Australian-grown proteins and produce, working closely with local farmers and suppliers to ensure quality and traceability. Their manufacturing standards follow strict safety protocols, which is especially important for dogs with allergies who require consistency from batch to batch. Sourcing locally not only supports Australian agriculture but also allows tighter oversight of the production process, helping guarantee that each recipe delivers exactly what is stated on the label without unwanted cross-contamination or ingredient substitutions.
Prime100 Dog Food at Chuffed
Prime100 is one of Australia’s leading names in single protein dog food, trusted by vets and pet nutrition experts for its clean ingredients, scientific formulations and commitment to supporting dogs with allergies, digestive issues and sensitive skin. At Chuffed, we proudly stock a wide selection of Prime100 rolls, air-dried meals, wet food tubs and functional treats so you can choose the perfect diet for your dog’s health, comfort and taste preferences. Whether you’re searching for everyday Australian made dog food or a reliable option for dogs with sensitive stomachs, Prime100 delivers exceptional quality in every format.
Why Pet Parents Choose Prime100
Prime100 stands apart for its focus on single protein diets and minimal ingredients, giving dogs a clean, predictable feeding experience that supports digestive stability and reduces the risk of dietary reactions. Every recipe is developed with input from veterinarians, nutritionists and food scientists, ensuring that dogs with allergies, food intolerances or chronic digestive issues can enjoy balanced nutrition without compromise. For pet parents seeking a premium, transparent alternative to heavily processed commercial dog foods, Prime100 provides peace of mind and consistently high-quality nutrition.
The Prime100 Single Protein Diet Rolls
The Single Protein Diet (SPD) rolls are the foundation of the Prime100 range and one of Australia’s most popular options for dogs needing sensitive stomach dog food or controlled nutrition during elimination trials. These gently cooked rolls use one animal protein per recipe, offering complete and balanced nutrition with a fresh, whole-food texture that dogs love. Their sliceable consistency makes feeding and portioning simple, and the clean ingredient lists appeal to owners who prefer a less processed approach to daily meals. Whether used long-term or during a diagnostic diet phase, SPD rolls provide a dependable solution for dogs requiring careful ingredient management.
Prime100 Air-Dried Dog Food for Convenience and High Nutrient Density
For pet owners looking for a more convenient or high-energy option, Prime100 air-dried dog food delivers the same single protein integrity in a lightweight, shelf-stable format. The gentle drying method retains natural flavour and nutritional value while removing moisture, creating a concentrated meal ideal for active dogs, training rewards or travel. This format is particularly popular for dogs that enjoy a chewier texture or need a higher-calorie diet without the fillers commonly found in kibble. It’s a practical choice for households that want the benefits of minimally processed food without refrigeration.
Wet Food Tubs for Picky Eaters and Soft-Texture Lovers
Prime100 wet food tubs offer a smooth pâté-style meal perfect for small breeds, senior dogs or pets with dental sensitivities. The aroma, moisture content and soft texture make them especially appealing to picky eaters or dogs transitioning away from dry kibble. These tubs follow the same clean, single protein philosophy as the rest of the Prime100 range, ensuring consistency for dogs with allergies or strict dietary requirements. They can be fed on their own or mixed with other Prime100 formulas for added flavour and hydration.
Functional Treats That Complement Sensitive Diets
Many treats on the market contain mixed proteins or artificial additives that can undermine a carefully controlled diet. Prime100 solves this by producing functional, single protein treats that match the proteins used in their main food lines. These air-dried or jerkystyle treats allow pet parents to reward their dog without risking digestive flare-ups or allergy issues. They are ideal for training sessions, enrichment toys or simply offering a wholesome reward that aligns with a sensitive stomach dog food plan.
Vet-Recommended Diets for Skin, Gut and Allergy Support
Prime100 is highly regarded within veterinary circles for its SPD and PTF formulas, which are designed to support dogs facing chronic skin conditions, gastrointestinal inflammation, IBD and suspected food allergies. The strict single-protein approach, combined with careful ingredient sourcing and controlled production, makes these diets reliable tools during elimination trials. By limiting the ingredient variables, vets can more easily identify triggers and create a long-term plan that restores comfort and digestive stability. This scientific focus is part of what makes Prime100 one of the most trusted Australian made dog food brands for pets with complex needs.
Choosing the Right Prime100 Formula at Chuffed
With several textures, protein varieties and functional formulations available, choosing the right Prime100 diet depends on your dog’s lifestyle and nutritional requirements. Fresh cooked rolls are perfect for dogs who enjoy whole-food style meals, while air-dried options suit busy households or dogs with higher calorie needs. Wet tubs offer softness and aroma for fussy eaters, and functional treats provide a safe addition to any single protein feeding routine. At Chuffed, we make it easy to compare proteins, understand ingredient differences and find a formula that supports your dog’s long-term wellbeing.
Australian Made, Clean, and Scientifically Developed
Every Prime100 product is proudly Australian made, using locally sourced proteins and vegetables whenever possible. This focus on local production ensures tighter quality control, traceability and ingredient consistency—crucial for dogs with allergies or digestive challenges. The brand’s partnership with veterinary nutrition specialists ensures that each formula meets rigorous standards, offering pet parents a trustworthy and transparent feeding option for dogs of all ages.
Discover Prime100 at Chuffed
Explore our full Prime100 dog food range and experience how simple, clean and scientifically developed single protein diets can transform your dog’s health and happiness. Whether your pet needs an everyday nourishing meal or specialised support for sensitive skin, gut issues or dietary allergies, Prime100 provides a dependable solution crafted with care. At Chuffed, we’re committed to helping you choose the food that best supports your dog’s wellbeing, and Prime100 is a brand we recommend with confidence.