About Chuffed
Our Story
Chuffed was born from a simple idea: that Australian dog owners deserve a trusted online hub where they can find everything their four-legged friends need in one place.
As lifelong dog lovers, we grew frustrated with low-quality products, confusing labels, and overpriced items. We wanted to create a store where dog owners could shop confidently, knowing every product has been handpicked for its quality, safety, and value. Today, Chuffed is proud to be a growing Australian brand, supporting dog parents nationwide with food, treats, and accessories that make life together even better.
Our Team and Inspiration
Leona
Head of Snacks & Quality Control
Huey
Head of Security & Cat Surveillance
Steve
Director of Naps & Logistics
Ginger
Chief Happiness Officer
The Humans — The Support Staff
We like to think we run the show, but let’s be honest — we mostly serve as snack distributors, belly rub assistants, and full-time adoring fans. Together, we handle the business side of Chuffed so the dogs can focus on what they do best: reminding us why we love this work so much.
At Chuffed, dogs aren’t just part of the brand — they’re part of the team.
Every wag, woof, and zoomie keeps us inspired to create a place where dogs (and their humans) can find the very best in food, fun, and care.
Our Mission
Our mission is to make caring for your dog simple, affordable, and joyful. At Chuffed, we’re committed to:
Healthy Nutrition – Providing high-quality dog food and dog treats that support overall health, energy, and wellbeing.
Durable Accessories – Stocking collars, leads, harnesses, and toys that are stylish, safe, and built to last.
Everyday Essentials – Offering grooming tools, bedding, and other must-haves for happy dogs and stress-free owners.
Community & Care – Building a space where Australian dog owners feel supported and connected.
Why Shop With Chuffed
Choosing the right food and accessories for your dog can be overwhelming. That’s why we’ve done the hard work for you. Every item on chuffed.com.au has been tested for quality, durability, and safety, so you can shop with peace of mind.
Here’s why thousands of dog lovers are joining the Chuffed pack:
Trusted Quality – Only the best for your pup.
Affordable Prices – Premium products without the premium price tag.
Australian Focused – We understand what Aussie dogs (and their owners) need.
Convenient Online Shopping – Easy, fast delivery across Australia.
What Chuffed Means To Us
Being chuffed is that joyful, satisfied feeling — the same feeling you get when your dog greets you at the door, wags their tail on a walk, or curls up beside you after a big day of play.
Our goal is simple: to make you and your dog chuffed with every purchase. Whether it’s a new bag of nutritious dog food, a sturdy lead for your daily walks, or a squeaky toy that keeps your pup entertained for hours — we want you to feel proud, confident, and happy with your choice.
Chuffed isn’t just an online pet store — it’s a community of Australian dog owners who care deeply about the health and happiness of their pets. When you shop with us, you’re joining a growing pack of dog lovers who believe our four-legged mates deserve the very best.
Follow us for:
Tips on dog nutrition and care
Guides to choosing the right dog accessories
Exclusive offers and product launches
Stories and updates from the Chuffed pack
Chuffed - Australia's Best Value Pet Store
Welcome to Chuffed, your go-to Australian online pet store based in Melbourne, proudly delivering premium dog food, accessories, treats, and gear nationwide. We’re passionate about keeping tails wagging with products we’d use for our own dogs — from nutritious meals and natural treats to durable toys, comfy beds, and walk essentials. Every item in our collection is carefully chosen for quality, safety, and happiness. With fast, free shipping on metro orders over $99, our Best Price Promise and a pup-approved Money-Back guarantee, Chuffed makes shopping for your furry friend simple, safe, and stress-free — right here in Melbourne and across Australia.
At Chuffed, we’re more than just a pet store — we’re a team of devoted dog lovers on a mission to help pups live their happiest, healthiest lives.
It all started with a simple frustration: searching through endless shelves and websites filled with cheap, poorly made, or overly expensive products that didn’t always live up to the promises on the label. We knew our dogs deserved better — and we figured yours did too. So we created Chuffed with one goal: to offer a curated collection of high-quality dog food, treats, toys, and accessories that we’d proudly give to our own four-legged family members.
We don’t just sell products — we test them, research them, and obsess over the details. From naturally sourced treats to durable collars, from grain-free kibble to calming toys for anxious pups, every item is chosen with purpose and care.
We’re proudly Australian-owned and we believe in customer-first service, fast shipping, and giving back to the dog-loving community that supports us. Whether you’re raising a bouncy puppy or spoiling your seasoned senior dog, we’re here to make sure they get nothing but the best, while being absolutely Chuffed about it.
Because to us, dogs aren’t just pets — they’re family.
Let’s Keep Tails Wagging
Thank you for choosing Chuffed Dog Food & Accessories. We’re proud to serve dog owners across Australia and to help create healthier, happier lives for dogs everywhere.
Whether you’re shopping for everyday essentials or spoiling your best friend with something special, we promise products that make both you and your dog truly chuffed.
Explore our range today at chuffed.com.au — because happy dogs make happy homes.